What is a Creative Director?

The “head honcho”, the creative guru, the head of the Creative Department, the person every creative and suit looks to for that award-winning, most talked about piece of advertising that clients and consumers go crazy over.

No pressure, right?!

CDs, as they are called, are progressive, open-minded thinkers who have an unfailing passion for delivering brilliant creative ideas and nurturing creative excellence from their creative staff. They ruthlessly pursue the ‘big idea’, and expect those around them to do the same.

Creative Directors are diverse individuals, who have spent years mastering the craft of commercial storytelling. They love (and need) to be at the forefront of innovative ideas. They follow evolving and emerging trends and draw inspiration from real life and human imagination.

CDs hire talent, so if you are a creative, this is the person you need to impress.