“I’m in advertising, because every day you get to think about ways to change things. You get [to] influence the way people do things, think about things [and] respond to situations, you get to rearrange and reinvent relationships [and] you get to change the way things look. At the very best you can transform a galloping group of savage beasties into selfless humanitarians, and at the very least you can get them [to] use their noggin instead of their magic-8 ball. All day long, you get to think of life-changing ideas, and sometimes you even get to turn them into a reality.”
Kyra Antrobus,  Art Director

 
“As far as I can remember I’ve always wanted to be in the creative industry. I wanted to go into advertising because the idea of being able to share my ideas with the world thrilled [me].”
Claudia Raff,  Art Director

 
“Advertising requires 100% originality, balancing logic with creative magic. Not sure there are many other careers out there like this.”
Annie Klin,  Art Director

 
“I actually got into advertising because of Chris Charoux. I had just failed a year of graphic design at Wits and had no idea what to do with my life…I asked Chris Charoux what he was doing, and he said he was going to this weird place called AAA. So, I decided to join him, and that’s where I learned to love the business of selling things to people that they don’t need. Sorry it’s not a more romantic or exciting story.”
Darren Borrino,  Art Director